Founder-Aligned Distribution

Founders
Distribution

Founder-aligned distribution for Walmart.com and emerging retail and marketplace channels.

We help founder-led consumer brands launch, manage, and scale marketplace distribution through transparent economics, operational excellence, and strategies designed to protect cash flow while supporting long-term growth.

Contact Us
Transparent Economics
Fulfillment Support
Capital-Aware Growth
U.S.-Based Operations

What We Do

Full-Service Marketplace
and Channel Distribution

End-to-end support so you can focus on building your brand.

Marketplace Operations

Account setup, compliance management, and ongoing seller portal operations across retail channels.

Product Listing & Optimization

SEO-optimized listings, enhanced content, keyword strategy, and conversion-focused product pages.

Fulfillment & Returns Coordination

Process management for inbound shipments, inventory flow, and customer returns coordination.

Advertising & Channel Performance

Channel-specific campaign strategy, sponsored products, and data-driven performance reporting.

Brand Onboarding & Reporting

Structured onboarding, brand integration, and transparent monthly performance dashboards.

Who We Serve

Built for
Founder-Led Brands

We specialize in consumer brands led by visionary and committed founders.

Natural & Better-For-You Food & Beverage Wellness Lifestyle CPG And Many More →

From day-one setup to ongoing growth, we handle every layer of your marketplace and channel presence.

  • No retainer lock-ins
  • Aligned incentive structures
  • Transparent monthly reporting
  • Capital-aware growth planning

Why We're Different

Transparent. Founder-Aligned.
Capital-Efficient.

Not a traditional distributor. Not a bloated agency. A lean operating partner designed to help brands grow without breaking cash flow.

01

Transparent

Full visibility into economics, fees, performance data, and channel margins. No black boxes. No surprises. You see exactly where every dollar goes.

02

Founder-Aligned

We structure deals the way founders think — with incentives tied to your success, not our volume. Your brand's growth is our North Star.

03

Capital-Efficient

Designed for brands watching cash flow. Our lean model avoids bloated overhead so more of your margin stays in your business, where it belongs.

Keith Kohler, Founder of Founders Distribution

Founder Story

Why I Built Founders Distribution

In the 1,000+ founder financing conversations that I've had, one of several issues of building a brand I've heard consistently has been this:

Great consumer brands were reaching marketplace opportunities but didn't have a distribution partner that truly understood what founders need to succeed.

Too often, marketplace partners optimized for their own revenue instead of the long-term health of the founder's — their client's — business.

I created Founders Distribution to be different.

Our goal is to provide transparent, founder-first marketplace distribution that helps brands grow while protecting cash flow, preserving margins, and building stronger businesses.

Because marketplace growth should strengthen your business — not strain it.

Keith Kohler Founder, Founders Distribution

Get In Touch

Let's Talk About
Your Brand

Ready to explore marketplace distribution? We'd love to learn about where you are and where you want to go.

Founders Distribution LLC

info@foundersdistribution.com

305-519-9455

Miami Beach, FL